The formula for engaging with consumers to build a loyal following of advocates for your auto repair shop goes like this: Keep in touch, keep them happy, and you’ll keep them coming back — and telling others about their great experience at your shop.
Mitchell 1’s SocialCRM auto repair marketing services have proven success in helping shops like yours build better relationships with consumers to increase loyalty and bring in more business. We help you accelerate your marketing with very little effort on your part, so you can retain existing customers and also acquire new ones.
SocialCRM offers a suite of services to automate your marketing, reputation management, social media and customer communication efforts. Reach your entire customer database with targeted email marketing campaigns, automated thank-you messages, service reminders and more. And at the same time, we’ll also share your verified customer reviews and increase your shop’s Internet visibility to help you attract new business.
You’ll have a marketing support agent assigned to your shop to help customize and manage your campaigns and strategy every step of the way. No need to call us, we’ll call you on a regular basis to check in and ensure you’re getting the best possible results.
Here are a few examples of how our automotive CRM software helps you connect with your valuable customers and spread the word about your shop:
Authentic Customer Reviews
Great customer reviews validate the excellence of your business. With SocialCRM, you can generate more reviews at a faster rate. And that’s just the beginning. The service includes verified customer reviews and a word-of-mouth marketing strategy that encourages your happy customers to share their review with others.
Automated Service Reminders
Research shows that people are more likely to attend their appointments when they receive a reminder. SocialCRM sends automated reminder emails to all your consumers, so you can reduce no-shows without having to manually keep track of every upcoming visit. You can use the time you save on more important tasks in the shop.
Thank-You Emails
A simple thank you can have a dramatic impact on customer loyalty. Your customer service is a critical part of your business, and that includes following up after your customer has visited your shop. SocialCRM automatically sends a thank-you email to every invoice completed every day, making it effortless to make your customers feel appreciated.
Targeted Email Promotions
Social media sites are great, but email is still where many people can mix their personal lives with their work lives. Emails give you the space to include messages and pictures in a way that is more convenient than on Facebook and Twitter. This is where you can deliver special deals directly to a customer, instead of posting something on social media and hoping that it is seen by your followers. Email marketing gives an extra edge to your auto repair shop.
Email Matching Service
If you’re missing email addresses for your customers, we will find them for you. We jumpstart your marketing program by doing an initial email match when you sign up and then do a match every quarter to keep your customer database up to date. Please review our subscription policy.
Social Media
Engaging with customers is crucial to building relationships and a loyal customer base that will spread the word about their positive auto repair experience at your shop. The “social” part of the SocialCRM amplifies that word of mouth through social media and search engine friendly review content to be sure that consumers find you first when they search for auto repair services.
Manager SE Integration
The SocialCRM service integrates with the Manager™ SE shop management system to give you automotive CRM tools at the point of sale. You can quickly recognize and engage with your most valuable customers when it really counts. You can be sure they will be impressed when you not only remember their name but also thank them for their positive review.
Online Appointment Scheduling
With the Online Appointment request feature, your customers have three options to request an appointment at their convenience – even at midnight! With the click of a button, they can submit an appointment request on your shop’s website, from an email you sent to them or from their personal OwnerAutoSite.com vehicle history website.
OwnerAutoSite.com
Included in your SocialCRM package, OwnerAutoSite.com is a web-based loyalty service that provides your customers with personalized information about their vehicle(s) in a convenient, easily accessible website. The OwnerAutoSite.com vehicle pages are automatically created with your shop’s branding, increasing your automotive digital marketing in the process. Every customer in your database receives their own website with their vehicle’s service history, scheduled maintenance, appointment scheduling, and consumer-focused auto repair information.
Text Message Marketing
Supercharge your auto repair shop marketing with text message campaigns and reminders.
Text messaging has become one of the main forms of communication today. In fact, it’s estimated that six billion texts are sent each day in the U.S., with an estimated read rate of 95% within three minutes of being sent. Text messages also have a 45% average response rate.
Your online presence is a critical element of your success. Not only is it how most new customers find you, but it also helps you build your brand and expand your selling and marketing opportunities. An optimized business website is at the center of successful marketing efforts and perhaps the most important tool you have to bring in new and repeat business. Here’s the good news; you don’t have to be a marketing expert to have a professional and effective online presence.
The SocialCRM auto repair marketing service can help you improve your local online presence and grow your customer base with services that include professional business website creation, online paid ads, tracking website visits, collecting Google reviews and much more.
Professional Business Website: A website is where you can connect with online visitors to share your shop’s story and let everyone know about your excellent auto repair expertise and customer service. If your shop doesn’t have a website, or your website is out of date, you are missing out on potential business.
Tracking & Reporting: Getting visitors to your website is important, but it’s just as important to understand how they got to your site. Tracking website traffic can help you learn more about your visitors’ behaviors and interests and reveals trends regarding how they got to your site. Reporting on data such as organic search results, effectiveness of paid ads and social media referrals will help manage your business for long-term success.
Call Tracking: Use unique local phone numbers to help measure the effectiveness of your marketing campaigns. Easily compare phone traffic from your marketing campaigns, monitor keyword searches and listen to recorded calls to gain insight as to what’s working for your business.Build your brand with every email you send
NEW! Google Campaigns: Google Campaigns from SureCritic makes it a breeze to boost your shop’s online presence through automated content creation and promotion to cost-effectively compete with major corporate brands. With Google Campaigns, you can easily create and post content in real-time to your Google Business Profile and Facebook page, such as offers and announcements with publish start and end dates. You can also promote positive customer reviews on your Google Business Profile or other social sites with a click of a button.
Google Reviews: Google is the number one search engine, and Google reviews are crucial for maximizing internet visibility for your auto repair shop. These reviews are also a great way to get customer feedback so you can better understand your strengths and where you can improve. LocalSearch allows you to send your customers a personal invitation via text message to review your shop on Google and Facebook. These reviews complement the verified SureCritic reviews acquired through the SocialCRM service.
Google ReScore: Google ReScore® empowers shop owners to transform those not-so-great reviews into positive customer experiences. Using the SureCritic™ review service, shops can now easily link to their Google My Business page to create a seamless connection for managing their Google reviews directly through their SureCritic dashboard. Shop owners are able to respond to every Google review. If they get a bad one, they can send a ReScore request directly to the customer, asking them for an updated review. Once the updated review is received, the new review will replace the bad review online.
If you want to attract more customers to your auto repair shop, paid search advertising is an excellent way to broaden your online presence and grow your business. With auto repair shop online marketing, you can increase your visibility on search engines, drive more traffic to your website, and ultimately increase sales and revenue.
Google is the world’s most popular search engine, and Google Ads is the king of paid search. Every time your customer searches the internet for auto repair or maintenance service, they are presented with paid search ads along with their search results.
The Google Ads service from SocialCRM can help your shop get to the top of that list! And your dedicated support agent will make it easy to understand all the details of your program and help ensure your shop gets the best possible results.
Our Google Ads experts will take care of all the details for you:
Adding the Google Ads package to work with your LocalSearch website is the best way to target and reach potential customers who are in the market for the services you provide. LocalSearch websites are mobile friendly and optimized for a high Quality Score, the metric Google uses to rank your shop’s position in search results.
